How Outsourcing Can Grow Your Business

by Kim Starry on March 26, 2012

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The term “outsourcing“ refers to hiring others to complete a portion of your business workload. While this is a great way to free up some of your time, or complete projects you are not necessarily skilled in.  Outsourcing some of your tasks can also help your business grow by leaps and bounds.

For instance, if you are in direct sales, you make money by selling products and recruiting people. Instead of spending your time answering emails, creating newsletters for your team and customers, manage your social media, you could hire social media manager or a virtual assistant to do those things for you. You will be able to take the time you would normally spend on those tasks and use that time to book extra parties.

If you are an internet marketer who creates and sells information products, a social media manager can grow your social media platforms which will dramatically expand your market. A virtual assistant can handle administrative tasks such as distributing articles and press releases, answering emails, and researching new topics. You can hire a ghostwriter to write your articles, special reports, etc. This will allow you more time to market and sell your product.

If you feel as though you cannot afford to outsource, there are actually many ways to do so on a budget. You can start outsourcing one or two tasks a month; you can add to this number as your profits grow and you can afford to outsource more tasks.

Finding someone to outsource your work to is very easy. If you belong to a message board or forum that is business focused, you can ask other members that you know and respect for referrals. Some of the members that you know may be service providers, themselves.

You can also visit sites such as or and post a job opening for free. The site’s members can communicate with you through a messenger system and bid on your job. If you do list your job, you are not obligated to hire anyone. You can also post your job opening through a service such as 

Whichever way you go about posting your job, you will want to interview several candidates before you hire anyone. This can be done via email or phone. You should ask for referrals from others they have worked for in the past and to see samples of their work. Make sure they have a clear understanding of the project you want completed; both of you should understand the price that you will pay and when the project is due.

If you need assistance with your Social Media strategy and/or implementation we'd love to talk to you about it.  Please email me at

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{ 2 comments… read them below or add one }

Chris Spoerl March 28, 2012 at 12:00 pm

Good  article Kim. As soon as we are in position to start outsourcing our work, you will be the first we ca call :)


Kim Starry March 28, 2012 at 11:16 pm

Thanks so much Chris, I appreciate that. I haven’t ignored your tweet about lunch, I’ll send you a note. Hope you are having a great week. You must be loving this weather.


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